Formed as the new strategic face of the Bartleet Group, Bartleet Produce Marketing (BPM) claims the same illustrious history as its parent company which flaunts a century of service excellence.
Esteemed as a pioneering force behind a change revolution within the tea industry, the Company is launching a three-pronged strategic drive towards 2025.
Be it as an agent, marketer or promoter of the tea industry; BPM is poised to exploit the strength of a century to lead, innovate and launch an unparalleled development blueprint for the tea industry. As agents, the Company showcases its impressive ensemble of auctioneers, valuers and advisors who represent the clientele. While as marketers, the Company is equipped with a proficient team of experienced auctioneers who obtain the best prices for the client produce, at the weekly tea auctions conducted by the Colombo Tea Traders Association. And thirdly, the Company holds its expertise as promoters who successfully negotiate private sales at above industry prices.
BPM’s strategic goals set the standard in the tea industry for breaking away from stereotypes by innovating consistently to cater to a globally proficient clientele. Venturing out along this strategic drive, the Company has a purposeful mission of enabling manufacturers in producing high quality teas to fetch the best prices at the tea auction. BPM employs a team of consultants who provide professional services to the clientele to enhance the quality of the product. Thereby in order to provide a holistic service within the tea industry, the BPM team will make personalised factory visits to follow the end-to-end manufacturing process and suggest recommendations for improvement. Augmenting this service portfolio further, BPM’s tea department will ensure that all samples are graded and valued by exporters and domestic buyers.
With a good mix of young blood and industry veterans; Bartleet Produce Marketing has embarked on a mission to transform the tea industry and its stakeholders. For this purpose, sound partnerships are sought after to explore new avenues that have not been explored before.